Pourquoi IRM ? La réponse en vidéo sur le teaser / EPK de IRM (in english) :
« IRM » is a shambolic psych-out based on Gainsbourg’s frequent MRI trips after she suffered a brain hemorrhage following a 2007 water-skiing accident, according to a behind-the-scenes video. You can watch the video after the jump. (It features Beck looking très chic with short hair and a bandanna knotted around his neck).
« I had to do so many [MRIs] and every time I was in that tube I was thinking it would make great music, » she says, referencing the song’s stuttering, machine-like rhythm. The lyrics chronicle her trips to the brain-buster with acute detail: « Following the x-ray eye from the cortex to medulla, » she sings in a Beck-y, spoken-word cadence. Fact: MRIs have never been as cool as they are right now.
« IRM » isn’t the album’s first single, however. That would be the Gainsbourg/Beck duet « Heaven Can Wait », which is coming soon.